Tue Sep 26, 8:00 AM ET
Los Angeles, CA (PRWEB) September 26, 2006 -- A major new wrinkle has occurred in the pricy world of high end designer furniture. New Internet direct marketers are giving old line brick and mortar stores a run for their money on all of the best know brands and lines. Consumers are ending up winners and shoppers are saving huge amounts by using the web in usual ways.
Experts have their secrets to wholesale purchasing on the web. You will be surprised what the connoisseurs noted in recent blind tests between a a Le Corbusier $5865 Cassina 3 seat sofa we located at DWR, and a $1595 reproduction we sourced on the Internet. Plus we found a revolutionary change in the direct to consumer wholesale model that will forever change the market place.
Le Corbusier was a master of modernism. He created a series of stools, chairs, love-seats, sofas, lounges, coffee tables, and dining tables that look as contemporary now as the day they were introduced. In the past consumers who wanted blue end Le Corbusier architectural furniture could only buy product from designers who worked directly with manufactures like Knoll, Herman Miller, Steelform, and Cassina.
In the 1990's a major change occurred in the market place. For the first time Buyers could purchase product from high end firms like Design Within Reach to avoid having to hire a decorator. On the down side, the end user still had to pay full list price, taxes, and wait several months for delivery with DWR.
Now a second revolution has occurred in the retail market place. Buyers are purchasing factory direct goods at wholesale prices via the web. We did a Google search for designers and we found "One company that features a wide array of discount architectural modern, high quality furniture including ... Gibraltar Furniture is one of the leaders in the world of Internet modern architectural products. Gibraltar sells both original and reproduction furniture manufactured in Italy, and in Asia, with the original specifications offering the exceptional, finest quality at popular prices."
Located at http://us.rd.yahoo.com/dailynews/prweb/bs_prweb/storytext/prweb441626/20412725/SIG=113m34opi/*http://www.gibraltarfurniture.com (telephone 800 416-3635), this west coast Company and has been in operation for over 50 years. Gibraltar is based in Beverly Hills, 90210, and is an insider secret weapon for blue chip merchandise at warehouse prices. We have found this supplier to be an excellent resource for factory direct pricing for high end furniture.
In the past, manufactures had to pay an extra fee for the use of these designs and the artist was paid a fee for each product that was produced. Instead of lowering their price point, to reflect this savings, the big brand labels just pocket the difference.
Design and architectural experts were invited to test drive a Gibraltar Le Corbusier Grande Confort Petit 3 seat sofa for $1595 and compare this with the Cassina model that sells for $5,865. All of the brand names were covered.
From a purely subjective perspective, reviewers preferred the firmer seat of the Gibraltar model over the softer seat of the Cassina. One UCLA educator commented, "That one would have to be quite a fanatic to notice, or indeed to care, about the variation between the Cassina version and the Gibraltar edition when you figure in the $4270 price point difference!"
The LC2A Le Corbusier Petit Club Chair runs $795 at Gibraltar Furniture and the Cassina version of this model sells for $2,695. A design professor opined, "What do you get extra from the "official" vendor- a certificate of authenticity. So, if this is what's important to you, go for it!" But you should be ready to pay about $1900 more for this privilege.
Le Corbusier also made the LC-G dinning table. DWR sells the LC-6 for $1690 and Gibraltar offers the same model for only $ 1,195.
The review teams looked at the units inside and out, and noted that biggest difference was that the Cassina model had its brand name stamped on the product and the Gibraltar version did not.
A writer from Design Decor Modern media scribed that Gibraltar Furniture's "Beverly Hills store is nirvana for people who want designer furniture at wholesale. I purchased a Le Corbusier LC4 lounge reproduction for only $799. This compares to $2195 from companies like Hive, and DWR which sell the Cassina original. In addition to loads of high end furniture at discount prices, they will also take 5% off your purchase if you place them over the phone. They ship straight from the factory to get consumers warehouse prices!"
All in all, savvy consumers should look for factory direct, wholesale prices, instead of the top dollar retail prices. Search for an outlet that doesn't charge tax, and does provide a warranty, and customer support.
For additional information on the news that is the subject of this release contact Bradley Friedman, director of Pubic Relations via email.
Images for all products can be obtained at http://us.rd.yahoo.com/dailynews/prweb/bs_prweb/storytext/prweb441626/20412725/SIG=113m34opi/*http://www.gibraltarfurniture.com
Bradley Friedman, Director of Public Relations
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